{"id":3192,"date":"2024-12-30T15:52:24","date_gmt":"2024-12-30T14:52:24","guid":{"rendered":"https:\/\/testing.moddo.com\/how-to-be-an-omnichannel-shoe-manufacturer-and-not-die-trying\/"},"modified":"2025-02-05T20:13:35","modified_gmt":"2025-02-05T19:13:35","slug":"how-to-be-an-omnichannel-shoe-manufacturer-and-not-die-trying","status":"publish","type":"post","link":"https:\/\/moddo.com\/en\/how-to-be-an-omnichannel-shoe-manufacturer-and-not-die-trying\/","title":{"rendered":"How to be an omnichannel shoe manufacturer and not die trying"},"content":{"rendered":"\n<p>On October 23, the <strong>Footwear Technology Center of La Rioja (CTCR)<\/strong> hosted a key event in which <strong>experts from MODDO<\/strong> and two of its partners, <strong>Outlandish and Deliverea<\/strong>, presented the best practices with which a footwear manufacturer can embrace omnichannel in the current context.<\/p>\n\n<p><strong>MODDO<\/strong> is a Spanish technology company specialized in the development of omnichannel solutions to innovate, develop and connect the physical and digital sales channels of retailers, brands, marketplaces and shopping centers.<\/p>\n\n<p>During the event, essential topics were addressed such as the <strong>change in the purchasing behavior<\/strong> of the end customer and B2B buyer, the solutions and technology that participate in current <strong>phygital retail<\/strong>, the key aspects that must be considered when facing sales in <strong>marketplaces<\/strong>, and the importance of optimizing the <strong>logistics operation<\/strong> and the management of <strong>returns<\/strong>.<\/p>\n\n<p>This event made it clear that knowledge, technology and innovation are essential for the footwear industry to be able to face the challenges of today&#8217;s retail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On October 23, the Footwear Technology Center of La Rioja (CTCR) hosted a key event in which experts from MODDO and two of its partners, Outlandish and Deliverea, presented the best practices with which a footwear manufacturer can embrace omnichannel in the current context. MODDO is a Spanish technology company specialized in the development of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-3192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/posts\/3192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/comments?post=3192"}],"version-history":[{"count":2,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions"}],"predecessor-version":[{"id":3212,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/posts\/3192\/revisions\/3212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/media\/2991"}],"wp:attachment":[{"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/media?parent=3192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/categories?post=3192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moddo.com\/en\/wp-json\/wp\/v2\/tags?post=3192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}